Ten years ago, Netscape’s explosive IPO ignited huge piles of money. The brilliant flash revealed what had been invisible only a moment before: the World Wide Web. As Eric Schmidt (then at Sun, now at Google) noted, the day before the IPO, nothing about the Web; the day after, everything.
Computing pioneer Vannevar Bush outlined the Web’s core idea – hyperlinked pages – in 1945, but the first person to try to build out the concept was a freethinker named Ted Nelson who envisioned his own scheme in 1965. However, he had little success connecting digital bits on a useful scale, and his efforts were known only to an isolated group of disciples. Few of the hackers writing code for the emerging Web in the 1990s knew about Nelson or his hyperlinked dream machine.
At the suggestion of a computer-savvy friend, I got in touch with Nelson in 1984, a decade before Netscape. We met in a dark dockside bar in Sausalito, California. He was renting a houseboat nearby and had the air of someone with time on his hands. Folded notes erupted from his pockets, and long strips of paper slipped from overstuffed notebooks. Wearing a ballpoint pen on a string around his neck, he told me – way too earnestly for a bar at 4 o’clock in the afternoon – about his scheme for organizing all the knowledge of humanity. Salvation lay in cutting up 3×5 cards, of which he had plenty.
Although Nelson was polite, charming, and smooth, I was too slow for his fast talk. But I got an aha! from his marvelous notion of hypertext. He was certain that every document in the world should be a footnote to some other document, and computers could make the links between them visible and permanent. But that was just the beginning! Scribbling on index cards, he sketched out complicated notions of transferring authorship back to creators and tracking payments as readers hopped along networks of documents, what he called the docuverse. He spoke of “transclusion” and “intertwingularity” as he described the grand utopian benefits of his embedded structure. It was going to save the world from stupidity.




Just a few weeks ago we posted an article called
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